Very insightful perspectives from #COP28 in Dubai: Masdar’s Chief Green Hydrogen Officer Mohammad El Ramahi shared Masdar’s goal to produce 1 million tons of #greenhydrogen p.a. by 2030 and growing key strategic markets, e.g., sustainable aviation fuels; Google’s Chief Sustainability Officer Kate Brandt spoke about Google/Fervo’s Nevada geothermal power plant now being operational plus other #renewableenergy initiatives to operate its data centers & office campuses on 24/7 carbon-free energy on every grid they operate by 2030; and I had a chance to catch-up with Mars CEO Poul Weihrauch after he personally confirmed Mars’ strong commitment to sustainability goals both within Mars where, e.g., 40% of his own performance compensation is tied to non-financial goals, and by working with Mars’ suppliers, e.g., to further increase plastics recycling.