Case Study
Winning residential retail energy through comprehensive international trend study
Client situation
The client identified the need for external reassessment of most important trends in U.S. and international retail energy markets to adequately align its strategic positioning and ensure sustained profitability
Project approach
SDI completed a thorough residential retail energy market assessment focusing on macroeconomic and demographic factors, supply/demand developments, product and services trends, and regulatory environment
Outcome
SDI derived key implications for client’s short- and long-term market strategy and identified promising customer segments and new focus areas for product & service development